Richard Sloan Photography

role: designer, project manager

objective: a sophisticated typographic logo for a freelance photographer

audience: potential clientele

A freelance photographer, my client's intellectual and curious personality is evident in all his work, and I strove to represent that through the design of his branding. This is a logo that invites study, with intersecting geometric shapes that don't adhere to a strict pattern. A soft light appears to be cast on the surface of the letters, referencing the importance of light in photography.

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