role: designer, project manager
objective: a sophisticated typographic logo for a freelance photographer
audience: potential clientele
A freelance photographer, my client's intellectual and curious personality is evident in all his work, and I strove to represent that through the design of his branding. This is a logo that invites study, with intersecting geometric shapes that don't adhere to a strict pattern. A soft light appears to be cast on the surface of the letters, referencing the importance of light in photography.