role: project manager
objective: a website with a sense of humor for a company that offers childcare services, advice, and other parenting resources
audience: parents of newborns
Our client requested a website that would appeal to sleep-deprived parents and that would serve as a platform for her beliefs about parenting. Because she is seeking to expand her business into a franchise, we built out a location search engine and individual franchise pages that she can activate at a later date.