JeniLynn

role: designer, project manager

objective: a cute, quirky logo for a textile artist

audience: consumers who enjoy decorating their homes with handmade goods

In working with a fellow artist, I turned to her textiles for inspiration and lifted this hand-printed heart that had become a recurring theme. The choice of a serif typeface adds an elegant edge and appeals to customers who can appreciate the beauty of traditional, handmade textiles.

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