role: designer, project manager
objective: a useful booklet to clearly explain recycling and waste disposal procedures
audience: residents of Alexandria, Virginia
The City of Alexandria's Department of Transportation and Environmental Services was in search of a new look for their recycling and waste manual. The square shape and heavy paper give it a pleasant hand feel, compelling residents to keep it in their homes. But, if they do choose to toss it, at least they'll know how to recycle it.