After getting to know the couple, I developed two concepts inspired by adjectives they used to describe their vision for their wedding. I drew the ampersand while referencing a piece of art displayed prominently in their home. It was a suble wink to their friends and family, it added to the alliteration of their names, and it tied in nicely with the theme of bringing two people together.
The first style tile can be described as exciting, funky, and nontraditional. It uses bold, saturated color to make an impact. Fun details include a contemporary crest, a red "photo corner," and subtle gray text dividers.
The second style tile is personal, simple, and refined. It has a generous amount of negative space that makes it feel bright and open. The ampersand is featured more subtly, and the photo caption adds a hint of dimension.
The couple chose to move forward with concept 2, with the logo from concept 1.
To add to the sense of excitement and occasion, I designed a "cover sheet" for their homepage that would fill the screen on load. Here are several options. The couple liked the third design with a photo backround, but wanted to scale back the logo.
Next, I mocked up several variations of the homepage after the user scrolls past the cover sheet. At this point, we had a really clear idea of the direction we were headed, so I experimented with tweaking the details.